Meet the Founders of Oxelotek
Real people. Real strategy. Soulful systems built for coaches.
We’re Erik & Melany — tech-savvy creatives, automation geeks, and the team behind Oxelotek.
We help coaches, therapists, and holistic practitioners launch aligned, professional online presences — without the tech struggle.
After moving from Mexico to Canada, we used our digital marketing, ecommerce, and data expertise to help small businesses grow. But it wasn’t until we met a community of coaches that everything clicked.
We didn’t want to become coaches — we wanted to build the systems behind transformational coaching businesses.
With an MBA in Digital Marketing and international experience in business growth, Melany leads our client journey from first impression to final launch. She brings clarity, structure, and soul to every system we build — and makes sure it all feels just right. When she’s not building client sites, you’ll find her teaching dance fitness classes or hiking with two trail-loving pups.
Data scientist turned automation strategist. Earned board certifications in NLP, Timeline Therapy & Hypnotherapy — not to coach, but to understand your world and build better systems for it. Currently lives between dashboards and Cypress Mountain’s ski slopes.
Why We Do This
We believe that purpose-led businesses deserve systems that support their growth.
Whether you’re starting from scratch or leveling up, we’re here to help you build a presence that matches your mission — and frees your time to focus on what you do best.